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Explore Product
Solutions
Finance & Insurance
Retail & Ecommerce
Media & Entertainment
Food & QSR
Features
Platform Overview
Feature Flags
AB Testing: Full Stack
AB Testing: Mobile
AB Testing: For Shopify
AI Personalization
Developers
DevCycle Feature Flags
Documentation
API Reference
Universal API
Github
Status Page
Pricing
Resources
Case Studies & Resources
Blog
Podcast
Really Good A/B Tests
Really Good Push Notifications
Glossary Of Terms
Complete Enterprise Services
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Request Demo
Request Demo
Glossary Of Terms
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A/A Testing
Definition
A/B/N Testing
Definition
Above The Fold
Definition
A/B Testing
Definition
Account Based Marketing
Definition
Ad Viewability
Definition
App Personalization
Definition
Average Order Value
Definition
B2B eCommerce
Definition
Behavioral Science
Definition
Below The Fold
Definition
Blue-Green Deployment
Definition
Bounce Rate
Definition
Brand Engagement
Definition
Brand Home
Definition
Bucket Testing
Definition
Call To Action
Definition
Canary Testing
Definition
Click-Through Rate
Definition
Content Hub
Definition
Content Intelligence
Definition
Content Management System
Definition
Continuous Delivery
Definition
Continuous Integration
Definition
Conversion
Definition
Conversion Rate
Definition
Conversion Rate Optimization
Definition
Customer Journey Management
Definition
Customer Journey Mapping
Definition
Decision Fatigue
Definition
Digital Content
Definition
Digital Experience Platform
Definition
Digital Web Strategy
Definition
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Enterprise Commerce
Definition
Experience Analytics
Definition
Experience Optimization
Definition
Experiential Marketing
Definition
Feature Branch
Definition
Feature Flags
Definition
Feature Rollout
Definition
Feature Test
Definition
Feature Toggle
Definition
Growth Hacking
Definition
Headless CMS
Definition
Headline Testing
Definition
Heatmap
Definition
Hero Image
Definition
Hyper-Personalization
Definition
I-L
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Inbound Marketing
Definition
Information Scent
Definition
iOS A/B Testing
Definition
Landing Page Optimization
Definition
Lead Generation
Definition
Lean Hypothesis Testing
Definition
Lifetime Value
Definition
M-P
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Marketing Automation
Definition
Marketing Technology Stack
Definition
Mobile App A/B Testing
Definition
Multi-Armed Bandit
Definition
Multivariate Testing
Definition
Multivariate Testing vs A/B Testing
Definition
Online Marketing
Definition
Progressive Delivery
Definition
Q-T
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Remote Config
Definition
Revenue Per Visitor
Definition
Sales Funnel
Definition
Search Engine Marketing
Definition
Search Engine Optimization
Definition
Segmentation
Definition
Server-Side Testing
Definition
Shopping Cart Abandonment
Definition
Social Proof
Definition
Split Testing
Definition
Squeeze Page
Definition
Statistical Significance
Definition
Strategic Data Management
Definition
Testing In Production
Definition
Trunk-Based Development
Definition
Type 1 Error
Definition
Type 2 Error
Definition
U-Z
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Unique Selling Point
Definition
Usability Testing
Definition
User Flow
Definition
User Journey Map
Definition
Value Proposition
Definition
Viewable Impression
Definition
Virtual Event
Definition
Web Analytics
Definition
Website Optimization
Definition
Website Personalization
Definition
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