Online marketing is the practice of leveraging web-based channels to spread a message about a company’s brand, products, or services to its potential customers. The purpose is to target potential customers on the platforms they spend time on such as social media, online shopping or reading articles online.
The massive uptake of using the internet for personal and professional use has created new avenues for advertising. Prior to online marketing channels like TV, and radio were used to establish brand awareness. The problem is you can’t test on these channels. With online marketing you can create customized campaigns at a low cost with the ability to test to see how effective a campaign is.
Pros Of Online Marketing
One of the main benefits of online marketing is that you can easily test the success of your campaign and the channel it’s presented on. You can track conversions and tie it back to the campaign that customer saw which led to a conversion. Analytics on both web and mobile can pinpoint what channels are most effective and cost efficient and what user persona is the most engaged with your product.
How To Start Online Marketing
Before you begin, it’s important to set your goals and objectives. This can be anything from generating X amount of new leads, increase your email subscribers to a certain amount or having a certain number of people visit your website.
Once you’ve established your goals you need to create a strategy that will help you reach your objectives. This could be anything from creating content that will drive traffic to your website, providing case studies on your product, posting on social media or experimenting with your landing page. From there you can you a web analytics tool to track the performance of your online marketing efforts.
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