Enterprise Grade A/B Testing & Optimization

Launch experiments anywhere - mobile, web, OTT, or any connected device. With multiple deployment options (API, client-side, server-side, self-hosted), Taplytics lets you experiment faster and eliminate risk.

No-code A/B Testing Solutions

Taplytics is the only A/B testing solution that supports no-code options for both mobile and web which do not require any development resources. Write less code and ship faster.

Streamlined A/B Testing

Use a single interface to run experiments across mobile, web, and OTT. Whether its through our client-side SDKs, server-side SDKs, or flexible API - Taplytics lets you build and evaluate your cross-platform strategy all in one place.

Granular Audience Targeting

Target random or specific groups, quickly add or remove users from your tests, and schedule full rollouts of the winning variants over time.

Goal Tracking & Reporting

Measure the impact of experiments with flexible goal tracking and integrations, or allow our AI assistant to suggest opportunities for improvement. Taplytics connects directly into Snowflake for industry best reporting speed and performance.

MOBILE, WEB, AND OTT A/B TESTING

Drive Faster Adoption

Quickly create no-code experiments—without help from engineering—or custom code-based A/B tests for mobile (iOS and Android), web, and OTT (tvOS, Android TV, Amazon TV, Roku TV) to grow your products and drive user retention.

  • Experiment Faster

    Easily test buttons, copy, images, and colors with our code-free visual editor, or build code-based tests fast by setting up a reusable code blocks and variables library, then launch tests without making app store updates.

  • Control Who Sees What

    Target users by location, platform, activity, or other custom data. Control the percentage of users in a test, set up timed rollouts, or use our code-free feature flagging option to incrementally release new products.

  • Track Results In Real-Time

    Connect our goal editor to third-party systems to track the impact your experiments are having on conversion rates, and send Taplytics experiment data to systems you already use for analysis to gain further insights.

IN-DEPTH ANALYTICS

Understand How To Optimize User Experiences

Validate your ideas with in-depth analytics that show what’s really influencing user behavior. Export data to other systems to track how your optimization efforts are supporting your business goals.

  • Quickly Assess Your Experiments

    Set up goals for any conversion type via integrations with third-party systems. Filter results by segments, see when rollouts to your entire user base are complete and more.

  • Uncover Deeper Business Insights

    Connect event or experiment data with analytics tools like Looker, Mode, and Tableau to visualize how your experiments are impacting other areas of the customer experience.

  • Enhance Customer Data with Experiment Results

    Seamlessly connect Taplytics data to your current analytics tools to better track how your experiments are impacting product usage and other key metrics.

SERVER SIDE TESTING

Taplytics Universal API

Run A/B tests on any device connected to the internet with our lightweight Universal API. From mobile, OTT to voice assistants, the sky’s the limit when it comes to experimenting across smart devices.

  • Test On Every Device, Quickly

    Launch A/B tests quickly on almost any channel, without installing an SDK.

  • Deliver Lightning-Fast, Flicker-Free Experiments

    Reduce loading time and avoid the dreaded “flicker” effect when sending experiments to users thanks to our lightweight cloud functions distributed at edge.

  • Optimize The User Experience

    Keep your users' experiences consistent across devices through user-based bucketing. Optimize the customer journey by tracking events and creating custom conversion goals.

Taplytics React Native SDK

Cross-Platform A/B Testing

Run experiments and deliver features on iOS and Android with our React Native SDK.

  • Experiment across one code base for iOS and Android

    With one code base for your iOS and Android apps - Taplytics lets you experiment, build and evaluate your cross-platform strategy all in one interface.

  • Learn and iterate faster with Taplytics React Native Hooks

    Our pre-built React Native hooks that help you manage state out of box, you can focus on experimenting instead of instrumenting our SDK to learn and iterate on features faster.

  • The Fastest React Native Feature Management & A/B Testing SDK Today

    With our lightweight SDKs and Universal API, our response times are 50% faster than the industry standard, Taplytics is the #1 platform for delivering high-quality software releases, instantly.

Popular Taplytics Integrations

Seamlessly connect Taplytics experiment data to your favorite analytics sources to better track how your experiments are impacting your product usage and key metrics.

Looking to get started or have a question?