Content Intelligence

Content marketing has become one of the primary ways in which marketers try to reach prospects and customers online. Accurate estimates are hard to come by, but hundreds of millions of pieces of content are created daily by some measures.

When you consider all of the different types of content being created by marketers, the amount of content creation is truly amazing.

Given the vast scale of content being created, it becomes increasingly difficult to fully measure the impact that content is having, which is where content intelligence comes into play. Measuring the impact of content created at a mass scale is greatly aided by big data analysis that artificial intelligence and machine learning systems can provide.

Content marketing platforms provide insight into the real-world impact of your content. By monitoring performance and providing actionable insights, you're able to optimize content for better results.

Benefits Of Content Intelligence Software

Metrics & Reporting - Content intelligence software uses big data analysis to analyze the content that's being produced, often in real-time, and can provide marketers with valuable information such as what type of content is being delivered, where it's being targeted, and how those messages are performing.

Content Analysis - Content analysis tools can build a profile of individual pieces of content based on their content type and other attributes, such as tone of voice or content style. The content analysis tool can also make recommendations for improving the quality of a specific piece of content.

Automation - Automation is a technology that allows for the process of content creation and promotion to be fully automated. Automated processes are used in the production of content and on the distribution, tagging, and promotion of that content to achieve a better ROI.

Content Management - Because content intelligence requires a large amount of data to work, it requires deep integration with the CMS. Some systems can work just by plugging into analytics tools such as google analytics, but others require deeper integration with the content management system in which the content lives. Many content intelligence systems also provide CMS functionality.

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