Conversion Rate Optimization
Conversion rate optimization (CRO) is the process of increasing the percentage of conversions from a website or mobile app. CRO typically involves generating ideas for elements on your site or app that can be improved and then validating those hypotheses through A/B testing and multivariate testing.
The Importance Of Conversion Rate Optimization
Conversion rate optimization is important because it allows you to lower your customer acquisition costs by getting more value from the visitors and users you already have. By optimizing your conversion rate you can increase revenue per visitor, acquire more customers, and grow your business.
Establishing Conversion Metrics
Conversion rate optimization begins by first identifying what the conversion goals are for any given web page or app screen. The success metrics of your website or mobile app will depend on the type of business you’re in, and what your goals are.
When it comes to online conversions, you might be measuring the number of purchases made by customers, the number of website visitors who add a product to their shopping cart or additional content downloads. When selling products or services to businesses, you might measure leads, downloads, or subscriptions.
Once you know how you're performing, you can start trying to improve your customer experience through conversion rate optimization.
Identifying Areas To Optimize
Once your conversion metrics have been identified, the next step in the conversion rate optimization process is to identify which part of your conversion funnel you want to optimize.
Typically, you will want to begin optimizing the portion of your conversion funnel that receives the greatest amount of traffic or generates the greatest numbers of conversions. By focusing on these pages you will be able to see the results of your changes faster and have a larger impact on your business.
Other places to start improving include pages that your customers have abandoned. Improving these areas can have the largest impact on your conversion goals.
Implementing Conversion Rate Optimization
Conversion rate optimization is an easy way to improve your online business. It's quick and easy to implement with Taplytics. The Taplytics web and mobile visual editor allows you to easily make no-code changes to your site or app.
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