Virtual Event

Virtual events use technology to replicate a real-world event online. They generally include an internet connected device with a webcam, microphone, and specialized software. Virtual conference platforms provide virtual environments that recreate the in-person experience of a conference, such as lobby areas, virtual expo halls, and virtual meeting rooms.

Virtual conference experiences typically start with the creation of the actual virtual space, using a software platform that allows users to build up a "room" in which the event takes place. While some conferences feature live sessions and speakers, others include pre-recorded content.

Virtual attendees get tickets for the conference and are then sent a link via email that allows them to watch the sessions from the event. This way, they can participate in the Q&A sessions and networking opportunities with everyone else in the virtual conference room.

The Value Of Virtual Events

By opening up international participants to events, virtual events create a much larger audience for online events. For example, Saastr, a leading technology event, had 10,000 attendees from all over the world for their 2019 conference. In 2020, its attendance was 50,000 from 150 countries around the globe.

Electronic events need less overhead than their physical counterparts. Venue rental, catering, and even production costs can be significantly reduced. This new model allows event organizers to reallocate the savings to other areas of their business such as attracting more high-profile speakers.

Because virtual events are pre-recorded, they can be used again for multiple sister events for other time zones and regions. This allows companies to save on costs by reusing content in a way that improves the event's profitability and attractiveness to attendees.

Going virtual helps to reduce travel costs and lead times associated with large conferences. This is especially true when you spread out the cost of renting venues over several events. The online event space is also a valuable tool for brands to generate engagement and first party customer data. Online events provide unique opportunities to consolidate data.

Downfalls Of Virtual Events

Zoom fatigue is caused by the constant use of computer and mobile devices. This, in turn, negatively affects productivity and decision making skills.

Picking the best platform for virtual events is another challenge. There are a number of options, with most of them offering features aimed at making your event go smoothly. If you're new to the industry, it's best to start out on one of the most popular and lowest-cost platforms. You can then speak with multiple vendors to get a better sense of what works well for them and what you want in your next event.

Virtual event attendance rates can reduce significantly. Virtual events are not as engaging, and attendees leave more often. This problem can be solved with ticketing options for events and upcoming content via recordings after the event is over.

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