Mobile App A/B Testing
Mobile A/B testing is the practice of using split/test/retest/split/test/retest to test different features and layouts in an app. Users are randomly divided into categories, and each one is given a different experience. After enough users have gone through the experiment, it's possible to conclude with confidence which version of the app leads to higher conversion rates.
For example, an app developer might create a mobile game with in-app purchases. They want to test different banner ad images to see which one is clicked on the most.
The Value Of Mobile App A/B Testing
The benefits of A/B testing for mobile apps are the same as A/B testing for the web. This allows you to test out different hypothesis for experiences within your app and make changes based on actual data instead of intuition.
A/B testing tools allow you to determine with statistical confidence which version of your iOS or Android app conversion will improve. By continually testing your app with different versions, you will constantly be able to improve the experience of your app and rollout new features that you know will improve your conversion rates.
Another benefit of using an A/B testing tool, such as Taplytics, is that it allows you to make changes directly on the live app. This can be done without going through the full process of submitting the app for review before publishing. It's a great way to provide immediate feedback and correction to live apps.
Every app is unique and features different changes to test. For apps that feature transactions, A/B testing can be used to determine the best approach to maximize conversions and increase revenue.
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