Social Proof

Social proof is an important human instinct that motivates people to engage in certain actions. The bandwagon effect is a well-known psychological concept that explains how this social instinct can influence people to engage in a certain action. For example, if two million people have bought the same book and enjoyed it, the principle of social proof implies that you are likely to enjoy it too. Marketing your business in the form of testimonials can work particularly well on social media. By showing that a large number of people have purchased what you're selling, this provides a way to convey social proof. For example, “Over 20,000 copies sold!” or “Over 1 million satisfied customers!

Another example of how the use of social proof can influence customer's decision to purchase your products or services is when you include reviews and testimonials about your business products and services. When customers see reviews by other satisfied customers, they are more likely to trust your brand.

Finally, social proof is a way to communicate authority. A testimonial from an expert in the field can be more convincing than a hundred reviews from average people. If you want to stand out from the crowd, you can use real-life clients of your brand in your testimonials.

Increasing Conversions With Social Proof

Since social proof has such a powerful impact on decision-making, use it as part of your value proposition. It can be incorporated into your key landing pages by including testimonials, blog mentions, or a review from a respected third party.

An efficient way to determine the best placement for social proof is through A/B testing. Different versions of the same page are tested against each other and conversion rates are compared.

With A/B testing software such as Taplytics, it is easy to create variations of your landing pages or homepage and start incorporating social proof into your site. The best part: You can test multiple variations with no-code, which helps you find out which one works best.

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