Progressive Delivery

Progressive delivery is the practice of slowly rolling out new features to minimize risk and monitor user engagement with a new feature. It expands on canary testing, A/B testing and feature rollouts.

How Progressive Delivery Works

In order to use progressive delivery, you must be already using CI/CD in your pipeline. After this is set up, you should use feature toggles or flags to control who has access to the new feature. You can split up your audience so only certain users get the new feature or you can decide who to roll it out to.

You can leverage A/B tests with your feature flags to measure the impact that the new feature has on your audience.


The Value Of Progressive Delivery

While a vigorous QA process is important, it doesn’t reveal all the potential problems that could arise with a new feature. Progressive delivery allows you to launch features while minimizing risk since it’s only sent to a fraction of your users. This means you can get feedback from the initial group it’s launched to and see if any bugs arise. It also allows you to roll back features if there are any major issues.

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