Feature Flags

Feature flags are a software development technique that turns certain functionality on and off during runtime. This is a valuable tool for organizations to have control over the features their product will offer.

Feature flags are a commonly used DevOps tool. The idea of feature flags is to build conditional features into code in order to make code available only to certain groups of users at a time. This ensures the release of new code is transparent, and allows for any issues or bugs to be identified immediately.

Benefits Of Feature Flags

Feature flags allow developers to test new features in production before deploying them to production. This reduces the risk of poor releases, so your stakeholders are less likely to be disappointed. For large projects, feature toggles can be a useful tool to validate the functionality of new features and eliminate the risks involved with releasing a new feature.

Canary testing is another great use case for feature toggles. It allows you to test a new feature on a small subset of your users to see if it performs well. If the feature performs well, then you can use it on a broader group of users. If the feature doesn't perform well, then you can deactivate it again and roll back to the previous version.

Feature flags are a great way to manage feature lifecycles in an organized way. They allow development teams to work on feature changes without disrupting the live site. Feature flags also save time, allowing teams to focus on other tasks while they wait for software updates to roll out.

You can enable or disable new features using feature flags. Enabling or disabling features through a config file is also possible. It's as simple as toggling a switch on or off and editing a config file vs having to redeploy and go through a lengthy code push.

Feature Gating

Feature flags can be used to test out new features on specific subsets of users. This is a great strategy for A/B testing and segmenting your audience. It can also be used for non-experimental rollouts, such as granting access to lower tiers or less visible features to an entire audience within your enterprise.

Continuous Deployment

Another great benefit of feature flagging is the ability to do feature rollouts quickly. With feature flags, companies can make changes to their software more quickly without breaking their users. The use of feature flags allows companies to do gradual rollouts, fix bugs with little impact, and experience a more streamlined development cycle.

Feature Flags With Taplytics

Product and engineering teams can use Taplytics feature flags. This enables product teams to test new ideas and features before launching them to everyone.

By running A/B tests to a small segment of traffic, any team can determine which versions of new features are better. In this day and age, all modern marketing teams should be using A/B testing to test different versions of their website and marketing campaigns – including logo placement, call to action buttons, and advertising copy.

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