Inbound marketing is a process that makes it easier for visitors to find and engage with a brand. It's designed to attract people before they've even thought about buying. Instead of pushing your product at them, you're proactively finding ways to get them to find out more about you and what you can offer them.
Inbound marketing is a marketing strategy that focuses on building positive relationships with potential customers and business partners. This leads to increased awareness, trust and ultimately engagement. Inbound marketing uses content marketing, SEO, social media and other channels to attract people’s attention and build long-term, mutually beneficial relationships.
Inbound Marketing vs Outbound Marketing
Inbound marketing focuses on attracting customers, while outbound marketing is about pushing your company's offerings to potential customers. As the name suggests, inbound marketing is focused inward, while outbound marketing is focused outward.
Owned & Earned Media
Owned media are channels that you control. Websites, blogs, social media profiles, product landing pages, and YouTube channels are all owned media. You decide what to share, when to share it, and the format you'll use to share it.
You have less control over earned media, but you can still make a difference by earning it from the many different places your brand is discussed online. This includes traditional media coverage, such as in newspapers and magazines. You can also earn earned media online through social media, use of a campaign hashtag, conversations in online forums, and online reviews.
Value Of Inbound Marketing
By focusing your marketing on the right customers and messages, you can attract your target customers in order to meet your digital marketing objectives. Instead of wasting time and money targeting people who are unlikely to ever buy, you can focus all of your attention on people who are most likely to convert.
Inbound marketing is all about giving potential customers the information they are looking for – even if they don’t know it – in a creative and engaging way. It’s not about pushing unwanted sales at every opportunity. By using inbound marketing as a way to present your brand as a useful and reliable resource, the hope is they’ll come to you when the time to purchase does arise.
By seeking quality traffic from a variety of sources, you will reduce the risk associated with any single source of traffic. Additionally, by diversifying your traffic sources, you not only reduce risk but also increase the reliability of your traffic.
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