What is B2B eCommerce?

B2B eCommerce (business-to-business electronic commerce) is when a business sells directly to another business through an online platform. An example of this could be a business selling office supplies, software or services to another business. Some B2B companies include Salesforce, Google, and Microsoft. Alternatively, B2C is when a business sells directly to a consumer.

Common Types Of B2B eCommerce Companies

Some common B2B eCommerce companies include manufacturers, distributors, wholesalers and Saas companies. Manufacturers play a big role in the B2B e-commerce space. Since it’s so expensive to own a manufacturing plant, it’s common for companies to outsource to third parties in countries such as China. Wholesaling is when a business buys in bulk from another business then sells the items at a discounted price to customers.

Distributors are companies that promote the products and services of other businesses and SaSS (Software-as-a-Service) companies such as Salesforce are businesses that provide software to other businesses.

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