Introducing: Taplytics Journey Maps 🗺⚡️

Audiences, A/B Testing, Feature Flagging, Push Notifications, Email, REST API webhooks, Events, Time Delays and A.I.. What do all of these have in common? Read on to find out.

Imagine a world where you can deliver an exceptional product experience, across every channel, and device, tailored and personalized to your user’s customer lifetime cycle, all within a visual drag and drop canvas. This canvas, once enabled can deliver behavior-driven journeys so your customers get the right experience, at the right time.

That’s where Taplytics comes in, and we’re calling it Taplytics Journey Maps.

What You Can Do With Journey Maps.

Currently, we’re rolling out Taplytics Journey Maps with audience, schedule, delay and feature flag nodes. The initial use case is delivering new features to an intended audience, such as beta testers.

In the future, once more nodes are available, the personalization possibilities are endless, but some powerful journeys that you can create can be:

• Post-Purchase Cross-Sell/Upsell
• Abandoned Cart Campaigns Across Push + Email
• Nurture Drip Campaign When Tagged

And many more.

See It In Action

Check out the overview demo with one of our PM’s, where he’ll show how this all works.

Journey Map Nodes That Are Available Today

• Audience: Required at the start of every journey. The audience node determines who should be receiving the journey and allows you to granularly segment who’s in with custom dimensions.
• Schedule: When enabled, you can schedule when a journey or node is delivered in the future.
• Delay: Determine how long a user should wait before they receive the next step of their journey. You can delay a step by weeks, days, hours and minutes.
• Feature Flags:  When enabled, you’ll be able to use this node to take control of your releases by sending new features to specific audience segments, removing users from a feature, and choosing the exact percentage of your users that receive an experiment. Or, you can use this node to add users to a new feature who accepted a beta feature invite!

Coming Soon

Conditional Branching: When enabled, you create the condition that needs to be met in order for the audience that meets the condition for the journey to proceed. An example of this is targeting “new users only” or when a certain amount that has been spent for a user to proceed.

What’s next

Help us decide! If you’re a current customer, you can get access today when you talk to your Customer Success Manager to request nodes that you would find most valuable.

If you’re interested in trying out Taplytics Journey Maps as well as other parts of our platform, you can get unlimited access to all of our features with a 14-Day Free Trial.