Best Onboarding Practices

What to A/B Test for the Best User Onboarding Results

Take a look at your metrics, and you’ll find that one obvious number that directly correlates with monthly recurring revenue (MRR) is active users. The key time to create active users is during user onboarding; if a user is activated in this time, then they are much more likely to improve MRR. For instance, Airbrake, an error tracking and discovery tool, found that activated users were 300% more likelyRead more

Push Notification Best Practices for Customer Personalization

Personalization has been the talk of the mobile industry for quite some time now. The question is no longer why, but how. Email marketing has remained a popular way to reach customers with personalized messages, but many brands overlook the power of push notifications because of users’ fatigue with them. We’re not saying that you need to choose one or the other here. Using both email and push notifications, togetherRead more

20+ Push Notification Ideas to Drive User Engagement and Retention

When 85% of mobile users are in agreeance that push notifications are useful when they add value, the question isn’t if you should use push notifications, but how. There are many ways to leverage push notifications and ways to communicate value to your users. Here are a few ideas to get you started and get going on engagement and retention! Retention Push Notifications Getting your users to sign upRead more

build customer connections with experiences not products

Build Customer Connections with Experiences, not Products

Brands have become obsessed with finding the secret to building customer connections and brand loyalty. Many of them tirelessly try to optimize their email timing, sale price, or product packaging. These are all small details that are part of a much bigger picture. In order to develop a relationship with your customers, you need to deliver experiences that are unique and delightful. Brands who push the boundaries to createRead more

How BMO challenges top down thinking with user centered design

Placing users at the center of product design has many proven benefits, but above all, it helps companies create a product that reflects real customer needs. UX research and testing help companies determine what will go into the product’s first iteration and how it will evolve over time to serve users as their needs continually change. Unfortunately, this mindset isn’t often adopted by companies in industries like financial servicesRead more

Personalization:What we can learn from Pinterest, Coca Cola and Spotify

While personalization is a powerful tool companies can use to break through the clutter, companies walk a thin line between intrusive and helpful if they don’t ensure that it will enhance the overall user experience. With customer privacy concerns on the rise, businesses must proceed with caution when navigating through the wonders of personalization. How to get it right 1.Understand your customers first Pinterest made the mistake of congratulatingRead more

A Quick-Start Guide to Testing Mobile User Onboarding

When you build an app, you know what your product can do—but if you can’t communicate that clearly and quickly to your users, they’ll leave. People lose interest so easily that the average app loses 86% of its new users in their first use. The key to retaining new users is onboarding: the process of explaining how your product works and why it’s worth their time. The way thatRead more

the year of customer experience - 2017

Goodbye 2017, Hello to the Year of the Customer Experience!

We’re back at our desks ready to take on the new year along with all of the opportunities and challenges 2018 is sure to bring. 2017 was an exciting ride that we can’t help but to reflect on as we start to think about what challenges and problems we want to help brands solve next. Personalization and customer experiences have started to take the world by storm, as companiesRead more

Introducing the Taplytics Experience Cloud

Today’s most aspirational brands create magical experiences at each customer interaction. Customers are not treated as marketing segments or ‘users’, but rather as individuals at different stages of a journey with the brand. Brands who treat each of their customers this way and provide a unique, contextual experience that’s consistent across all digital channels are the ones who succeed in building deep relationships with their customers that cultivate brandRead more

Retail A/B Test Examples

6 Examples of the Best Retail A/B Tests

With so many opportunities for you to run A/B tests in your retail apps, it’s hard to know where to start. Read on for testing ideas that can help you make the biggest impact on your user experience, help you retain shoppers and get them adding more to their cart. 1. Onboarding Flows Users are impatient and want to be able to navigate and use your app as soonRead more