From utility to community: unlocking growth in the personalization era

“In my opinion, personalization is the key to success for most products and services.” -Valentine Aseyo, Senior Vice President of Product, Bandsintown Bandsintown is a platform for music fans to discover live music events, new sounds, and opportunities to connect with their favourite artists. Valentine Aseyo is the SVP of Product who firmly believes that the platform’s success can be attributed to its extreme level of personalization. This inRead more

Just Ship it! Launch early to collect valuable user feedback

“Ship it”, your manager says. “We’ve spent enough time tweaking the product, let’s just put it out there and see what happens”. That thought can be scary, there’s no doubt about it. Releasing a product or feature when you have a full page of edits you could make can be daunting. But what do you really have to lose? Wouldn’t you rather find out what people think to seeRead more

Really Good UX Decisions from Customer-Centric Teams

People think style is the key to great UX—an app with sleek graphics and elegant design has the “right look,” so it should perform well with users. But prioritizing the aesthetic of your app actually leads to bad UX. You place an unnecessary design element in your app because it has a cool feature, and the fancy addition only leaves users annoyed or confused. Great app design—the kind thatRead more

Best Onboarding Practices

What to A/B Test for the Best User Onboarding Results

Take a look at your metrics, and you’ll find that one obvious number that directly correlates with monthly recurring revenue (MRR) is active users. The key time to create active users is during user onboarding; if a user is activated in this time, then they are much more likely to improve MRR. For instance, Airbrake, an error tracking and discovery tool, found that activated users were 300% more likelyRead more

Push Notification Best Practices for Customer Personalization

Personalization has been the talk of the mobile industry for quite some time now. The question is no longer why, but how. Email marketing has remained a popular way to reach customers with personalized messages, but many brands overlook the power of push notifications because of users’ fatigue with them. We’re not saying that you need to choose one or the other here. Using both email and push notifications, togetherRead more

20+ Push Notification Ideas to Drive User Engagement and Retention

When 85% of mobile users are in agreeance that push notifications are useful when they add value, the question isn’t if you should use push notifications, but how. There are many ways to leverage push notifications and ways to communicate value to your users. Here are a few ideas to get you started and get going on engagement and retention! Retention Push Notifications Getting your users to sign upRead more

build customer connections with experiences not products

Build Customer Connections with Experiences, not Products

Brands have become obsessed with finding the secret to building customer connections and brand loyalty. Many of them tirelessly try to optimize their email timing, sale price, or product packaging. These are all small details that are part of a much bigger picture. In order to develop a relationship with your customers, you need to deliver experiences that are unique and delightful. Brands who push the boundaries to createRead more

How BMO challenges top down thinking with user centered design

Placing users at the center of product design has many proven benefits, but above all, it helps companies create a product that reflects real customer needs. UX research and testing help companies determine what will go into the product’s first iteration and how it will evolve over time to serve users as their needs continually change. Unfortunately, this mindset isn’t often adopted by companies in industries like financial servicesRead more

Personalization:What we can learn from Pinterest, Coca Cola and Spotify

While personalization is a powerful tool companies can use to break through the clutter, companies walk a thin line between intrusive and helpful if they don’t ensure that it will enhance the overall user experience. With customer privacy concerns on the rise, businesses must proceed with caution when navigating through the wonders of personalization. How to get it right 1.Understand your customers first Pinterest made the mistake of congratulatingRead more

A Quick-Start Guide to Testing Mobile User Onboarding

When you build an app, you know what your product can do—but if you can’t communicate that clearly and quickly to your users, they’ll leave. People lose interest so easily that the average app loses 86% of its new users in their first use. The key to retaining new users is onboarding: the process of explaining how your product works and why it’s worth their time. The way thatRead more