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Best A/B Testing Tools of 2022

Ann McArthur
Product Specialist

A/B testing is one of the most powerful tools that a business can have in its arsenal. With the data you collect and the ability to experiment, you can optimize your conversion rates and increase your revenue. It’s no wonder that major companies like Amazon and Google use it on a regular basis.

However, just because these powerful brands are using these techniques at scale, doesn’t mean that only the biggest businesses have access. With the right A/B testing tools, any business can engage in conversion rate optimization and get the best results.

Below, we’ve compiled some of the best A/B testing tools of 2022. Scroll on to learn more..

What is A/B Testing?

But first, what is A/B testing exactly? A/B testing, also known as split or bucket testing, allows you to determine which version of a web page or app is going to be the most successful. This is done by testing two different versions and changing one element.

You can then determine your success metrics to help you decide which page is giving you the results you want. These metrics could include things like conversion rate, opens, or CTR. Whatever you deem to be your metric for success.

Choosing the Right A/B Testing Tools

A/B testing tools aren’t going to be a one-size-fits-all solution. Certain tools are going to work better for some businesses, but not for others. To determine which A/B testing tool is right for you, consider how much you’re needing to test, your budget, and the scale of your testing. With that in mind, here are some great tools that can get you started:

LaunchDarkly

LaunchDarkly is primarily a feature flags platform. LaunchDarkly is made for DevOps teams to control and optimize system behaviors with feature switches. Here are some of the features you can expect from LaunchDarkly:

  • Canary releases for new system and app architectures
  • Deploy apps before the final release, allowing teams to complete code
  • Integrates easily with other tools
  • A/B Testing for production decisions

Split.io

Split.io is a multi-purpose tool for measuring features, minimizing risk, and revealing data insights. The idea behind Split.io is to allow teams to look at features more closely and adjust and optimize them as necessary. Here are some features you can expect:

  • Change features without having to alter your code
  • Keep logs of all changes
  • Switch features on and off
  • Easily integrates with other tools

Optimizely

Optimizely is an A/B testing tool and digital experience platform. Optimizely lets you run A/B tests, create a CMS, and build websites. Optimizely works best for enterprise-level companies. Here are some features you can expect when using Optimizely:

  • High-volume and scalable testing
  • Distribute and allocate traffic based on your test results
  • Do multi-page testings all at once

Adobe Target

Adobe Target is an advanced A/B testing platform for enterprise-level operations. Adobe Target utilizes AI to help give you data-driven insights across all of your platforms. Adobe Target’s wide range of testing capabilities allows you to reach a wider variety of customers and customize their experience more acutely. Here are some features you can expect using Adobe Target:

  • A/B testing, multivariate testing, and more
  • Unlimited variation capabilities
  • AI and machine learning help you distribute traffic to your best pages.

Wasabi A/B Test

Wasabi is an A/B testing tool made by Intuit. This open-source platform is best for enterprise-level companies who want to run tests across all of their platforms. Here are some features you can expect when you use Wasabi A/B Test:

  • Cloud and in-house installation capabilities
  • Can integrate with any coding language
  • Can test on both the server and client-side

Oracle Maxymiser

Oracle Maxymiser is made, naturally, by Oracle. As part of their marketing suite of tools, it offers a number of features, not the least of which being A/B testing. It also offers product recommendations, targeting optimization, personalized campaigns, and much more. Here are some of the features you can expect when you use Oracle Maxymiser:

  • Website testing, visitor personalization, and more
  • A/B testing and multivariate testing
  • Funnel testing

Kibo

Kibo uses artificial and machine learning to power its features, which include A/B testing, customer journey personalization, real-time statistics, and in-depth data-driven insights to help you make decisions. Here are some features you can expect when you use the Kibo tool:

  • Ability to funnel traffic to your best test variations
  • Visitor segmentation based on a variety of data points
  • A/B testing and multivariate testing.

Omniconvert

Omniconvert is an A/B and split testing software for multiple platforms including web and mobile pages. Omniconvert was designed for smaller-scale enterprise businesses. It allows you to segment traffic, find analytics from tests, track multiple goals, look at customer analytics, and more. Here are some features you can expect from Omniconvert:

  • A/B testing
  • Easy to use visual editor
  • Survey tool to get real feedback from customers

Evol

Evolv is another artificial intelligence-based tool used primarily for A/B testing. Using customer data, the AI and machine learning functions will help businesses build better tests for their customers. This helps you create better variations that fit your demographic. Here are some features you can expect from the Evolv platform:

  • A/B testing
  • In-depth analytics about your best variations
  • AI and machine learning algorithms to improve testing

LeadFormly

LeadFormly is a tool used to create website forms and A/B test them to create the best experience for users and get businesses more responses. Forms and templates are built into the platform you can hit the ground running. Here are some of the features you can expect from LeadFormly:

  • A/B testing for website forms
  • Create forms with templates or build them yourself
  • Get analytics about response rate

Obviyo

Obviyo is a machine learning and AI software that is used to help personalize the experience for customers on an individual level. With traffic distribution tools, you can find the best pages for your customers and ensure those variations are sent to the right members of your audience. As the AI platform learns, you create better, more targeted experiences for your customers. Here are some features you can expect when you use Obviyo:

  • A/B testing and multivariate testing
  • Traffic funneling
  • Use built-in templates to build your tests

CloudBees

CloudBees is a platform that allows feature management and features toggling. This is useful for dev teams who need to rollout updates and products quickly. They can turn features on and off and update them on the fly, without interrupting user experience. Here are some features you can expect from CloudBees:

  • Feature toggling and kill switches
  • Feature testing
  • User testing with customer feedback

Convertize

Convertize is a budget-friendly A/B testing tool that collects analytics and statistics to help improve conversion performance. Here are some features that you can expect from Convertize:

  • Visual editor to create tests and variations
  • Analytics and historical data reporting
  • Traffic allocation to your best-performing pages

Crazy Egg

Crazy Egg is a set of tools that allows you to collect and manage data while also running A/B testing. Crazy Egg includes heatmaps and session replays amongst its notable capabilities. Here are some features you can expect when using Crazy Egg:

  • A/B testing tools
  • Visual editor to adjust tests and variations without the need for coding experience
  • Reliable and accurate data

Hubspot

Hubspot is known as one of the most commonly used and popular CRMs, but it also has tools for marketing. Some of these tools include A/B testing for web pages on multiple platforms and A/B testing for emails. Hubspot also comes with a variety of other CRM features, so the A/B testing is definitely a bonus. Here are some features you can expect from Hubspot:

  • A/B tests for web pages and emails
  • Ability to run multiple tests at once
  • Tools for social media, customer relationships, and more

Convert

Convert is an A/B testing platform and customer personalization tool that has in-depth tools and a number of features. Convert can be a complicated tool, so it’s best for those who have extensive experience in A/B platforms. Its multitude of features makes it useful for those who know how to navigate advanced tool sets. Here are some of the features that Convert includes:

  • A/B testing, multivariate testing, and more
  • Multiple options for targeting customers
  • Flicker-free testing

Harness Feature Flags

Harness Feature Flags is a platform focused on efficient feature delivery and testing. This reduces the risk for dev teams and makes product rollout easier, more secure, and more efficient. Here are some of the features you get with Harness Feature Flags:

  • Intuitive UI and easy feature flagging
  • More efficient production and fewer delays when dev teams are comfortable releasing products
  • Easy integration with other tools and workflows

Google Optimize

Google Optimize is an A/B testing tool created by Google. If Google Analytics is a major part of your processes, Optimize will have great synergy with the platform. Optimize also allows you to conduct server-side testing, along with a number of other features. Google Optimize does have a bit of a learning curve compared to other tools. Here are some features you get with Google Optimize:

  • A/B testing, multivariate testing, and more
  • Audience segmentation and allocation
  • Easy integration with GA

Unbounce

Unbounce is A/B testing software that is powered by AI and designed to optimize your conversion and improve ROI. Unbounce allows you to build landing pages in it’s built-in editor and let its AI algorithm help you send your traffic in the right direction. Here are some of the features you get with Unbounce:

  • Unbounce Conversion Intelligence software with AI and predictive analytics
  • Easy-to-use landing page builder
  • A/B testing and split testing
  • AI to direct your traffic

Kameleoon

Kameleoon is an enterprise-grade platform for A/B testing. Kameleoon has predictive capabilities, meaning you can simulate tests before sending them out. You can also test on both the client-side and server-side. Here are some features you get when you use Kameleoon:

  • Insights and data for conversion optimization
  • Text and graphic editor for testing pages
  • Simulation features to predict test performance

Dynamic Yield

Dynamic Yield is a tool for A/B testing and visitor personalization. Using Dynamic Yield, you can test on both client and server-side, build your pages, and collect and organize customer data to enhance their experience and customer journey. Here are some features you get when you use Dynamic Yield:

  • A/B testing, multivariate testing, and more across multiple platforms
  • Intuitive test builder
  • Simple integration with other tools and platforms

AB Tasty

A/B Tasty is a great tool for A/B testing and conversion optimization. AB Tasty also includes traffic segmentation and features to build your test pages, along with statistical analytics for your variations. Here are some of the features you get with AB Tasty:

  • A/B testing, multivariate tests, split tests, and more
  • Traffic allocation based on in-depth analytics
  • Intuitive page editor

Taplytics

If you’re looking for the best tool for A/B tests that includes feature flagging, feature management, and more, Taplytics is your solution.

Using Taplytics, you can deploy your products faster, maximize your ROI, and make releases far less complex for development teams. Everything can be done and controlled right from the Taplytics dashboard and it works across multiple platforms. Feature branches can help companies test and flip off features if things aren’t working as they should. Features can also be scaled up as necessary when the bugs are ironed out and functionality is optimized.

Here are some features you can expect when you use Taplytics:

  • Simplified A/B testing
  • Various deployment options for features and architecture
  • Audience segmentation for features
  • Product analytics

Learn More About Taplytics and Why It’s the Best A/B Testing Tool

Ready to get the most out of your page or apps by using A/B testing? Let Taplytics get you started. Sign up today to see what kind of difference we can make for your team.

 

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