Taplytics Types

Ideas and insights from product managers, optimization experts, and digital professionals from all industries and verticals.
  • execute vs innovate - The Hustle
    At the start of the new year, The Hustle’s John Havel reflected on a story from the media company’s early days. CEO Sam Parr told him to stop trying to perfect something and to ship what was ‘good enough’. (Read: John, nobody is going to look twice at that website footer, please stop obsessing over it) Like most people, Sam
  • Best Onboarding Practices
    Take a look at your metrics, and you’ll find that one obvious number that directly correlates with monthly recurring revenue (MRR) is active users. The key time to create active users is during user onboarding; if a user is activated in this time, then they are much more likely to improve MRR. For instance, Airbrake, an error tracking and discovery
  • Personalization has been the talk of the mobile industry for quite some time now. The question is no longer why, but how. Email marketing has remained a popular way to reach customers with personalized messages, but many brands overlook the power of push notifications because of users’ fatigue with them. We’re not saying that you need to choose one or the
  • When 85% of mobile users are in agreeance that push notifications are useful when they add value, the question isn’t if you should use push notifications, but how. There are many ways to leverage push notifications and ways to communicate value to your users. Here are a few ideas to get you started and get going on engagement and retention!
  • HINT: It’s not by sending more push notifications Push notifications have become a popular way of engaging customers in a brand’s mobile app similar to how email connects customers to websites. We have seen many brands using tactics like personalized marketing to improve push notification engagement, but we have also seen that the number of notifications being sent daily has
  • build customer connections with experiences not products
    Brands have become obsessed with finding the secret to building customer connections and brand loyalty. Many of them tirelessly try to optimize their email timing, sale price, or product packaging. These are all small details that are part of a much bigger picture. In order to develop a relationship with your customers, you need to deliver experiences that are unique
  • Placing users at the center of product design has many proven benefits, but above all, it helps companies create a product that reflects real customer needs. UX research and testing help companies determine what will go into the product’s first iteration and how it will evolve over time to serve users as their needs continually change. Unfortunately, this mindset isn’t
  • While personalization is a powerful tool companies can use to break through the clutter, companies walk a thin line between intrusive and helpful if they don’t ensure that it will enhance the overall user experience. With customer privacy concerns on the rise, businesses must proceed with caution when navigating through the wonders of personalization. How to get it right 1.Understand
  • Time and time again, you’ve heard about the importance of testing: the more you experiment, the faster you learn, and the faster you can drive growth. What’s less obvious is how to put testing into practice. If your team isn’t aligned around experimentation, getting people to test often makes it seem like you’re asking them to do more work. The
  • mobile ROI_experiments header
    Mobile apps are expensive to develop and maintain, but they can drive a huge return on investment for your business. Mobile-first companies, such as Uber and Facebook, generate billions annually off the strength of their apps alone. So why isn’t your app making more money? The problem is that a lot of folks simply develop a mobile app and expect
  • When you build an app, you know what your product can do—but if you can’t communicate that clearly and quickly to your users, they’ll leave. People lose interest so easily that the average app loses 86% of its new users in their first use. The key to retaining new users is onboarding: the process of explaining how your product works
  • Houseparty is a force to be reckoned with as it continues to redefine the social media landscape. Despite Facebook and Snapchat’s 2 billion and 173 million users (respectively), the video group chat app is shaking up the industry with just 20 million users. These social media giants are now playing catch up to Houseparty as they fall behind in what