Taplytics Types

Ideas and insights from product managers, optimization experts, and digital professionals from around all industries.
  • It’s becoming increasingly common to see an update in an app without having to update through the App Store or Google Play Store first – this just means that you are part of a rollout. Rollouts are a very common tactic that companies use to release new features, UI, and functionalities to groups of users at a time. It’s always
  • Building Sticky Products
    By definition, sticky products are those that pique user interest by delivering consistent value and are so engaging that users are compelled to use them regularly. Not only that, but each subsequent visit to the product lasts longer and longer. Why is this important? The stickier the product, the higher the retention rate. Whether you have an app or a
  • In the early days of building a product, you’re often just a small team sitting around a room. It’s easy to move quickly — all it takes to get started is turning to the person next to you. If you’re not careful, development grinds to a halt. Figuring out how to scale decision-making from a small group to a larger
  • Product Iteration Feedback Loop
    Mike Shaver, former director of engineering at Facebook, shares how the tech giant guides product decisions with user feedback. When it comes to user feedback, Facebook is challenged with the opportunity of scale; there are literally billions of people who interact with the product whose session data can teach designers how user behaviour is changing. User feedback is key to
  • Mobile Banking
    Optimizing for mobile users can no longer wait. Some day very soon the young people of the world will no longer recall how to hail a cab or deposit a cheque in person. When it seems ridiculous that we ever did it the “old way,” you know disruption has been afoot. This phenomenon is happening right now in the world of
  • Artificial Intelligence
    Customer engagement strategies are about to get a whole lot smarter. Remember when you were little and you were asked to draw a picture of what the future will look like? You drew flying cars, rocket ships and talking computers. Elon Musk hasn’t built a flying car yet and space travel isn’t quite ready to be commercialized, but computers can
  • Back in 2016, Snap was riding on a wave. Having rejected multiple billion-dollar acquisition offers from the likes of Facebook and Google, Snap was on track to IPO at a market cap of $33B. Following the release of Instagram Stories, Snap’s user growth has slowed by 82% as it struggles to find new users. Since going public in late 2016,
  • Future of TV
    We’re excited to announce that you can now drive personalization and run experiments on all screens with our TV app testing feature, which covers Apple TV, Android TV and Fire TV apps. Our hope is to empower companies to run experiments on TV apps the same way that they do on mobile apps; as frequently and custom as desired without
  • We’re part of Google Chrome’s Mobile App Rollout and you probably are too
    Left phone: pixel XL/android 8.0 | Right phone: Samsung Note 5 running Android 7.0 Earlier this week, some of our team noticed that the address bar in their Android Google Chrome app was at the bottom of their screen instead of at the top where it usually was. Additionally, the way that they open new tabs has changed and a content
  • Patreon Pairs: Why Pair Designing Should Be Your New Norm
    Interview with Karl Dotter, Senior Product Designer at Patreon. You’ve already heard about pair programming. The popular practice puts two keyboards, two monitors and two engineers at ONE computer. Companies like Facebook, Square and Twitter religiously practice pair developing. But, have you heard about pair designing? Karl Dotter, a cartoonist and designer who’s worked at AOL, Cisco, Amazon, and, most
  • The key to reducing OTT churn rates
    OTT content is consumed through apps on popular streaming TV devices like Fire TV Stick, Apple TV, Roku Streaming Stick and Google Chromecast. OTT = “over-the-top,” the term used for the delivery of film and TV content over the internet. The churn rate for OTT platforms is 19%, meaning that one in five households have canceled an OTT subscription in
  • Increase Engagement with Progressive Web Apps
    Google’s Ani Mohan discusses the next generation of the web, how it’s changing and how businesses are taking advantage of it. There’s a constant battle between apps and the web, and what are they fighting for? User attention. On one hand, apps see more engagement from users, but it’s very difficult to get discovered if you haven’t won the so-called