Taplytics Types

Ideas and insights from product managers, optimization experts, and digital professionals from around all industries.
  • build customer connections with experiences not products
    Brands have become obsessed with finding the secret to building customer connections and brand loyalty. Many of them tirelessly try to optimize their email timing, sale price, or product packaging. These are all small details that are part of a much bigger picture. In order to develop a relationship with your customers, you need to deliver experiences that are unique
  • Placing users at the center of product design has many proven benefits, but above all, it helps companies create a product that reflects real customer needs. UX research and testing help companies determine what will go into the product’s first iteration and how it will evolve over time to serve users as their needs continually change. Unfortunately, this mindset isn’t
  • While personalization is a powerful tool companies can use to break through the clutter, companies walk a thin line between intrusive and helpful if they don’t ensure that it will enhance the overall user experience. With customer privacy concerns on the rise, businesses must proceed with caution when navigating through the wonders of personalization. How to get it right 1.Understand
  • Time and time again, you’ve heard about the importance of testing: the more you experiment, the faster you learn, and the faster you can drive growth. What’s less obvious is how to put testing into practice. If your team isn’t aligned around experimentation, getting people to test often makes it seem like you’re asking them to do more work. The
  • mobile ROI_experiments header
    Mobile apps are expensive to develop and maintain, but they can drive a huge return on investment for your business. Mobile-first companies, such as Uber and Facebook, generate billions annually off the strength of their apps alone. So why isn’t your app making more money? The problem is that a lot of folks simply develop a mobile app and expect
  • When you build an app, you know what your product can do—but if you can’t communicate that clearly and quickly to your users, they’ll leave. People lose interest so easily that the average app loses 86% of its new users in their first use. The key to retaining new users is onboarding: the process of explaining how your product works
  • Houseparty is a force to be reckoned with as it continues to redefine the social media landscape. Despite Facebook and Snapchat’s 2 billion and 173 million users (respectively), the video group chat app is shaking up the industry with just 20 million users. These social media giants are now playing catch up to Houseparty as they fall behind in what
  • guide to behavioural economics - product manager - psychology
    As a product manager, understanding the psychology of people—what makes them tick—may be your most important asset. To get your ideas off the ground, you need to get other people to believe in them. To ship them, you need to be able to run a team and manage conflicting priorities. And to make them successful, you need to tap into
  • feature flagging_instagram_title
    Have you noticed that Instagram seems to change every time you login? You come across an awesome new functionality, but then it disappears for a few days before making a comeback. It’s not just you experiencing these mysterious changes, but it’s very likely that not all users are experiencing the change at the same time. This means that Instagram has
  • the year of customer experience - 2017
    We’re back at our desks ready to take on the new year along with all of the opportunities and challenges 2018 is sure to bring. 2017 was an exciting ride that we can’t help but to reflect on as we start to think about what challenges and problems we want to help brands solve next. Personalization and customer experiences have
  • Today’s most aspirational brands create magical experiences at each customer interaction. Customers are not treated as marketing segments or ‘users’, but rather as individuals at different stages of a journey with the brand. Brands who treat each of their customers this way and provide a unique, contextual experience that’s consistent across all digital channels are the ones who succeed in
  • If you’ve ever learned to play a sport or a musical instrument growing up, you’ve probably heard the phrase, “practice makes perfect.” As kids, we’re often conditioned to think that the more time we devote to learning a craft, the closer we get to perfect. Today, that may no longer be true, especially in rapidly changing fields such as technology