A/B Test Idea: Reassure your customers with post-purchase confirmation page and email
A confirmation email is a transaction-based email that your customer receives after taking a desired action. They could also be considered a “receipt email” because they often look like a receipt.
Why experiment on your confirmation page and email?
The first reason is to reassure your customers that they’ve made the right choice.
When you send a confirmation email, you’re telling your customer that the purchase went through successfully. They can see what they bought, the price, and when it’s going to arrive. By reassuring your customers of the purchase they just made is a great way to help them feel good about their decision. Customers that feel good about the purchases they make are more likely to become repeat customers.
Cross-sell / Upsell opportunities
Another reason to use confirmation emails is that they’re a great way to market other products or services. When your customer has just made a purchase, they’re in the mood to buy more. Why not let them know of other products that they may be interested in?
Some companies will even offer a discount on the next purchase if the customer purchases within a certain timeframe.
Why we think this is a Good A/B Test:
There’s plenty of opportunity to experiment with the confirmation pages and emails in order to . When testing out different variations of your confirmation page or email, there are a few best practices you should follow.
Include All Details: Include all the necessary details like what was purchased, the price, and when it will arrive.
Personalize: Personalize the email by including their name or address. It may also be worth including information about their purchase history as well.
Offer Upsells and Cross-Sells: Include upsells and cross-sells that you think your customer would be interested in. You can even include a discount code that they can use on a future purchase.
Include a Call to Action: Include a call to action that gets your customer to take another desired action. This could be to purchase a new product, sign up for your email list, or follow you on social media.
Give Thanks: Finally, thank your customer for their business. It’s a small detail that they’re sure to appreciate.