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Use a pictogram to persuade users how simple a process or task is

ab test idea - use visuals to help guide decisions

When you have long blocks of text, it can lead to overwhelm by putting unnecessary cognitive load on your visitors, which will dissuade them from performing the action you want them to do.

That’s why simplifying your process into a visual format like a pictogram or checklist can help persuade your audience by giving them a clear path to follow