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A/B Test Idea: Restructure your main navigation menu

Research has shown that people recall the first and last items in a series best, and the middle items worst. From our experience, links at the beginning and end of a menu on a website receive the most clicks. Re-ordering your navigation menu by putting the most important links at the beginning and the end of your menu will help to ensure visitors notice and click on them.

Firstly, figure out what you want your visitors to do on your website. Do you have a link to your shop? Is that your main goal? Put that at the top or bottom of your menu. Is your work portfolio more important? Do you run a blog? Does your website exist to sell your services?

Once you’ve decided what your website is really for, put the link to that at the top or bottom of your menu. If you have a menu item which doesn’t lead to any of the above, then you probably don’t need to keep it in your menu.

Does your menu include links to things which don’t belong on your navigation menu? Maybe you have a link to your Twitter account, or your Instagram feed. These are better suited to your footer, or in a sidebar.

Why we think this is a Good A/B Test:

It’s easy to implement and experiment on that doesn’t require any code if you’re using a CMS like WordPress. When you’ve got your menu down to the essentials, you might want to consider what’s most important to you. Do you want people to know about your brand first, or do you want them to see your services? In a nutshell, you want to make your most important links stand out. If you’re not sure, think about what you want to achieve with your website. Put the link to that at the beginning or end of your menu.

Did you know this is a quick and easy experiment that you can set up with Taplytics No-Code Web Visual Editor? You can easily re-arrange elements and deploy a no-code experiment in under an hour.