How Good & Co Increased In-App Conversions by 10%

In This Case Study You'll Learn:

  • Good & Co used code experiments to get more users completing the onboarding flow to complete an important part of a user’s activation process by 10%
  • Adding friction to the activation process resulted in 27% increase in engagement for their Karma System gamification feature

Background on Good&Co:

Good&Co is a mobile platform that provides job seekers and employers a series of personality tests that assess company culture fit. Good&Co has interviewed over 4000 employees from across 2000 companies to help job seekers learn more about the culture at their prospective company. Since its founding, Good&Co has helped millions find companies that fit their personality, and vice versa.