How Chick-Fil-A Increased Credit Card Use By 6% Using Taplytics Visual Editor

In This Case Study You'll Learn:

  • How Chick-Fil-A deployed their experiment with Taplytics’ Visual Editor in under a day to increase credit card usage
  • How customer support calls regarding their confusing credit card payment flow were eliminated

Chick Fil A mobile logoBackground on Chick-Fil-A:

Chick-fil-A’s mobile app was created as a solution to the long wait time their customers were experiencing. It also gave  Chick-fil-A another channel to put the customer first by giving them a personalized experience. It is the combination of both these curated, and target personal interactions and listening to customer feedback that have largely contributed to its success today.

In the old version of the app, users were given an interface where they could navigate Chick-fil-A’s menu and place their order accordingly.