The Future of AI in Web Testing and Customer Engagement

Customer engagement strategies are about to get a whole lot smarter.

Remember when you were little and you were asked to draw a picture of what the future will look like? You drew flying cars, rocket ships and talking computers.

Elon Musk hasn’t built a flying car yet and space travel isn’t quite ready to be commercialized, but computers can talk to us and what’s crazy is that we are listening! Artificial intelligence has become a normal part of our lives that we seek to help us automate and simplify everything that we do, whether we realize it or not.

Think about it: You use a smart assistant to schedule your meetings and consume intelligently curated Facebook content on your newsfeed every morning.

It’s estimated that by the end of this year, 75% of developer teams will include AI functionality in at least one of their products or services, all in the hopes of improving their customer experiences. Now that consumers expect their online experiences to be highly customized and efficient, AI is the solution that will help you better serve your customers.

Experimentation Tools are Next.

Experimentation, Optimization, and A/B testing have become all the rage in companies’ efforts to enhance their website’s customer engagement.

The problem is that you have limited time in your day and want to spend as little of it as possible conducting these experiments.

Maybe you’re new to web testing and have no idea where to start. It’s taking you a few test runs to get the hang of things, but that is precious time that you can’t afford to waste. Or, you’re already testing on your website, but you’re spending way too much time thinking about all of the different test possibilities.

Sound familiar? Regardless of how experienced you are at experimentation, you want to conduct meaningful tests quickly without having to spend hours reading through best practice blogs. These problems can cause frustration and cause you to doubt the power of experimentation.

But what if you had a smart assistant for your web editor that could just tell you what to test?

This is where AI will come in.

Intelligence can be generally described as the ability to perceive information and retain it as knowledge to be applied towards adaptive behaviours within an environment or context, and that is exactly what AI will be bringing to web testing tools.

Imagine a future where an AI sidekick gives you smart suggestions and helps you run only the most impactful experiments? This would allow you to spend less time trying to identify problems and more time solving them.

Wouldn’t that be nice? We think so.

It might not be a flying car, but it’s a start to the smarter future of great online experiences and higher customer engagement on your website.

Want to Learn More?

We’d love to help you understand the benefits of experimentation in improving your customer engagement. Can we send you an email with some helpful content?

Taplytics is a customer engagement platform for digital product growth, enabling brands like RBC, Ticketmaster and Chick-fil-A to deliver compelling experiences that drive customer value and positive business impact.