Smart TV OTT App Optimization Across the Board is Now Available

With the proliferation of apps in Smart TVs in our lives, it made sense to allow the ability to experiment on those screens in our personal time that come a close second to our personal mobile devices.

With Taplytics Smart TV OTT (TV) SDKs, we’ve taken the same approach to building an experimentation and feature flagging feature set as its web and mobile counterparts to create a comprehensive suite of solutions that cover tvOS, AndroidTV/FireTV, Roku and other Smart TV apps. Now your product and marketing teams have the opportunity to truly personalize and experiment on your most captive audiences to learn and build more engaging customer experiences.

The added benefits of our Smart TV OTT SDKs are:

Run experiments or deploy feature flags on the most watched screen at home.
Improve product KPIs across critical acquisition, retention and conversion points by personalizing TV app experiences for your users.
Validate product strategy to build better software and mitigate product risk by gradually rolling out experiments and features to your target audience.

What Experiments Can I Run?

You can run experiments across any of your TV apps for anything within your app – from onboarding screens, backend personalization algorithms for specific target audiences, or something as simple as clearer button copy.

By experimenting, personalizing, rolling out new features and experiments to your TV app audiences, you’ll get a better gauge of when, how often, and what features resonate with your users to keep them coming back for more

What You’ll Need

The minimum requirements for compatibility are tvOS / iOS 14 and Android 14.

Learn more

Whether your apps are for mobile, tablet, web or TV, we’re very excited to empower you to run experiments across all of your customers’ screens. Expanding your experimentation and product strategy to include TV apps will help you maintain a consistent experience across all screens to enable a seamless customer viewing experience..

If you’re interested in our Smart TV OTT SDK solutions, check out our docs or contact us to learn more.

We’ve launched our Smart TV OTT SDKs on Product Hunt, this new feature resonates with you, please show us some love over on those parts of the internet 😻