Best Mobile and Web A/B Testing Tools

If you’re looking to run experiments, you need a tool that allows you to do so on web and mobile. You’re reaching your customers on several platforms, not just web – so why have an experimentation platform that limits you?

With Taplytics you can launch experiments anywhere – mobile, web, OTT, or any connected device. With multiple deployment options (API, client-side, server-side, self-hosted), Taplytics lets you experiment faster and eliminate risk.

No-Code A/B Testing Solutions

Taplytics is the only A/B testing solution that supports no-code options for both mobile and web which do not require any development resources. With Taplytics you can quickly create no-code experiments without help from engineering to grow your products and drive user retention.

You can experiment faster by easily testing buttons, copy, images, and colors with our code-free visual editor, or build code-based tests fast by setting up a reusable code blocks and variables library, then launch tests without making app store updates.

You can also track your results in real time by connecting our goal editor to third-party systems to track the impact your experiments are having on conversion rates, and send Taplytics experiment data to systems you already use for analysis to gain further insights.

Streamlined A/B Testing

Use a single interface to run experiments across mobile, web, and OTT. Whether it’s through our client-side SDKs, server-side SDKs, or flexible API – Taplytics lets you build and evaluate your cross-platform strategy all in one place.

You can run A/B tests on any device connected to the internet with our lightweight Universal API. From mobile, OTT to voice assistants, the sky’s the limit when it comes to experimenting across smart devices.

Taplytics lets you test on every device quickly. You can launch A/B tests on almost any channel, without installing an SDK. You also won’t have to worry about slow loading time and any “flicker” effect when sending experiments to users thanks to our lightweight cloud functions distributed at edge.

We also optimize your users experience by keeping it consistent across devices through user-based bucketing. Optimize the customer journey by tracking events and creating custom conversion goals.

Cross-Platform A/B Testing

Run experiments and deliver features on iOS and Android with our React Native SDK. With one code base for your iOS and Android apps – Taplytics lets you experiment, build and evaluate your cross-platform strategy all in one interface.

Our pre-built React Native hooks that help you manage state out of box, you can focus on experimenting instead of instrumenting our SDK to learn and iterate on features faster. With our lightweight SDKs and Universal API, our response times are 50% faster than the industry standard, Taplytics is the #1 platform for delivering high-quality software releases, instantly.

Granular Audience Targeting

Taplytics gives you the power to easily determine who sees what through targeting users by location, platform, activity, or other custom data. You can control the percentage of users in a test, set up timed rollouts, or use our code-free feature flagging option to incrementally release new products. You can target random or specific groups, quickly add or remove users from your tests, and schedule full rollouts of the winning variants over time.

Goal Tracking & Reporting

Validate your ideas with in-depth analytics that show what’s really influencing user behavior. You can export data to other systems to track how your optimization efforts are supporting your business goals. Measure the impact of experiments with flexible goal tracking and integrations, or allow our AI assistant to suggest opportunities for improvement. Taplytics connects directly into Snowflake for industry best reporting speed and performance.

You can quickly access the success of your experiments through setting up goals for any conversion type via integrations with third-party systems. From there you can filter results by segments, see when rollouts to your entire user base are complete and more.

To uncover deeper insights we allow you to easily connect event or experiment data with analytics tools like Looker, Mode, and Tableau to visualize how your experiments are impacting other areas of the customer experience. In order to enhance your customer data with experiment results you can seamlessly connect Taplytics data to your current analytics tools to better track how your experiments are impacting product usage and other key metrics.

A Responsive Support Team

You can have the best A/B testing platform but if you don’t have a strong support team your experience can stunt your experimentation growth. Working with Taplytics, you’ll receive a direct Slack channel to reach the Taplytics team in real-time to answer questions and resolve any challenges so you’re never left hanging.

Time and speed are valuable so we set you up for success from the start. Onboarding and continuous enablement services are included as soon as you sign up. We want you to succeed! Our Customer Success team provides you with an evaluation according to the Taplytics Digital Growth Framework. It is our method of analyzing an organization’s ability to deliver exceptional user experiences.

Start Your Free A/B Testing Trial With Taplytics

With our testing and analytics platform, you have access to everything you need for A/B testing. We also offer both cloud-based and on-prem deployments.

We offer a free 14-day trial with no credit card required. We want to give you the chance to try our product without any risk. If you’re an Optimizely customer and make the switch to Taplytics we’ll buy out the rest of your Optimizely contract.