A/B Test Idea: Personalize your product experience using your customer’s names

It is often said that the sweetest sound to a person’s ears is the sound of their own name. By using a person’s name in your marketing communication, you’re acknowledging them as an individual and not just a number. This is a human tendency called “implicit egotism”, which refers to utilizing your customer’s names that will trigger a dopamine response and change their perception of your message whether it’s in the form of personalized pages, push notifications or emails.

Brands such as Coca-Cola, and Starbucks put their customer’s names on their products, so they feel more connected to their purchase.