A/B Test Idea: Offer high quality images of your products to zoom in

If the product you’re selling is visually appealing, it’s probably a good idea to give your customers the option of enlarging or zooming in on the image.

Customers prefer to have as much information as possible on the product they want to buy in order to feel as though they are making well-informed decisions.

With more detail in the image, they will feel better informed and more likely to buy it.

Why we think this is a Good A/B Test:

Providing the option of zooming into a high resolution images of your products allow for your potential customers to zoom in get as much detail as possible to “see” the product in lieu of inspecting it in person.