A/B Test Idea: Experiment with using your own currency / points system to drive loyalty

Using your own in-house “currency” or loyalty program can help reduce the pain of paying (any sort of negative feelings associated with the spending of your own money). By doing so, you can help shape the perception of the price of your products or service.

Why we think this is a Good A/B Test:

Implementing a loyalty program with your own currency is not a trivial undertaking, however, the benefits outweigh the costs with repeatable revenue, retention and the ongoing loyalty of your customers. Experimenting with the number of points you award and how often are great levers you can experiment on to see how it affects your bottom line in the long run.