Swiss Chalet sends push notifications to its users to let them know of new menu offerings

Swiss Chalet is pioneer for casual dine-in restaurants, that was founded in Toronto, Canada in 1954. In this example, Swiss Chalet sent a push notification to let their users know that a popular menu item was back.

Why we think this is a good push notification:

Announcing any reintroducing of a popular menu item is exciting for its patrons, so why not leverage mobile push notifications as well. Here they’ve made it clear of what their push is about, and added a little bit of whimsy and playfulness by adding emoji.