A/B Test Idea: Present cross-selling products / services before your customers purchase

Cross-selling is an ecommerce best practice that helps increase average cart size by presenting related products to customers, and usually presented during the buying process when the customer is most likely to buy.

A concrete example of this is Amazon suggesting products where “customers who bought this, also bought this”.

Why we think this is a Good A/B Test:

By providing cross-sell opportunities to your customers, you’re in fact, helping them solve adjacent problems or bringing up things they might not have considered, while at the same time helping increase your average order value if your upsell recommendations personalized to your customers.