A/B Test Idea: Homepage Headline Copy

Your homepage draws the most traffic. Every single word, punctuation and the meaning they all carry when strung together matters when it comes to communicating what your brand or product does.

By testing your homepage headline (hero) copy, and having a call to action within it, you’re able to quickly understand which copy communicates and convinces your audience to follow through on the desired action (converting on the CTA).

Why we think this is a Good A/B Test:

This experiment is one of the most popular and easiest to deploy. When you’re a new fledging brand, your audience won’t know who you are, but if you tell them what your value proposition is clearly and succinctly in your hero copy, they just might at a higher percentage compared to any other assumptions you might have had before.