Advanced AB Testing & Personalization Tool for Media & Entertainment Apps.
Understand and engage your audience with real-time personalization and experiments across every channel. Drive subscription revenue and customer LTV with Taplytics. AB testing across tvOS, Android, Fire, and ROKU all under one roof.
Understand your audience. Keep them engaged.
Today's media and entertainment companies are more than just content creators. They are also distributors, marketers, content creators, and service providers. As such they need to find ways to grow their audience, engage their users, and monetize their content. Taplytics helps you do all this through A/B testing and personalization to improve your user engagement, increase your revenue and grow your subscriber base. Taplytics is the only solution that gives you a full view of your customer journey by enabling you to test your pricing, content and features, optimize your subscription plans and maximize customer lifetime value.
Optimize & Nurture Customer LTV
Designed for deep engagement across the entire subscriber lifecycle
Maximize Subscription and Ad Revenue
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Experiment everywhere from subscription packages, messaging and front page CTAs
Validate pricing, offers, packages and messaging to maximize subscription revenue
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Maximize onsite ad revenue
Try new placement strategies on when, how, and where to place ads to ensure maximum viewability.
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Measure the value of premium content
Learn which pieces of content resonate with your audience and drive more revenue to your business.
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Perfect content gating and paywalls
Deliver experiments across every channel to engage potential customers via content previews or time-based trials.
Turn Casual Viewers Into Lifelong Subscribers
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Deliver relevant personalized content and recommendations
Engage casual users to become loyal subscribers with personalized messaging and recommendations according their user behavior.
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Build full customer lifecycle journeys
Trigger personalized experiences from server-side events to connect cross channel user interactions in a single interface.
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Integrate triggered messaging based on user behavior
Identify high LTV customer cohorts and them nurture through tailored push notifications and email.
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Deliver a compelling first time user experience
Perfect the first time subscriber onboarding experience to keep them coming back for more.
Built With Data Security & Privacy In Mind
Protect customer privacy with our private cloud or on-premise deployment methods to allow you to leverage first-party data for personalization without sacrificing performance. Stop using CSVs. Achieve real-time personalization.
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Securely Connect To Your Existing Data
Data security doesn’t have to slow you down. Securely connect to your existing data infrastructure and create whole new experiences for customers that weren't possible before.
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Single-Tenant & On-Premise Capabilities
We support single-tenant cloud installations, perfect for security-conscious companies. Prefer not to use the cloud? We also offer on-premises installation, giving you the ability to run Taplytics on your own secure servers.
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Own Your Own Encryption Keys
Maintain full control over your user data at all times. Whether you choose a single-tenant or on-premises installation, Taplytics gives you the ability to own your encryption keys, ensuring only your company has access.
We help our customers help their customers.
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Optimizing the HBO Max Onboarding Experience Through A/B Testing
HBO Max needs to leverage experimentation to create the best possible user experience and to keep pace with the competition. We dive into their account creation flow to see how they can improve while offering recommendations on where to experiment.
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Optimizing The Disney+ OTT Experience Through A/B Testing
With the rising competition in the OTT space and the Disney+ acquisition of Star, we look into what we'd change in their OTT experience.
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Netflix Joins the TikTok Trend by Introducing “Fast Laughs”
Netflix released “Fast Laughs” which was released to have users share content from Netflix and introduce them to new shows and movies. We reviewed this addition to see its user experience.
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How A/B Testing Can Optimize Entertainment Tonight’s Website
Entertainment Tonight is an industry leader in celebrity and entertainment news. We dive into their web UX to see how they can leverage A/B testing to make their website more user-friendly.
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How Experimentation Can Optimize Artlist’s Website
Artlist is a music, sound, and video licensing platform with an extensive library. We look into their website to provide recommendations on areas to run experiments.
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How CNN Can Keep Up With Their Competition Through Experimentation
CNN is an international news organization. With the rising competition to grab readers’ attention, it’s crucial to have a seamless UX while leveraging experimentation to optimize all aspects of the web and mobile experience.
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Popular Software Integrations
Seamlessly connect Taplytics experiment data to your favorite analytics sources to better track how your experiments are impacting your product usage and key metrics all within your own preferred analytics tools and dashboards. Slice, dice and dissect how key segments are performing to arrive at better product decisions.
