Netflix sends push notifications to get feedback on their content

In this example, Netflix leverages push notifications to send simple surveys with custom actions with a simple call to action of a “like” or “dislike” to help inform what their subscribers think of the content they’re currently watching.

Why we think this is a push notification:

This is a clever and inventive way to solicit feedback on a show a subscriber’s watching. The call to action is clear and it’s a simple binary decision for the subscriber. Either Like it or Dislike it. Awesome way to get a pulse on what your subscribers think of your content Netflix Growth Team! 🤙