Adidas’ App sends push notifications to engage their users with contests

Adidas is one of the leading sports apparel companies in the world. In this example, Adidas sent a push notification detailing their contest to incentivize users to engage with the app.

Why we think this push notification is good:

Contests are a great way to drive engagement when there are compelling rewards / prizes at stake. If you’re a regular customer of their apparel, it doesn’t take much to check out what’s up for grabs and give it a shot and take the chance to see if you can win a prize.