Netflix Content Discovery and Pick up Where you left off push notification

Netflix is the shining example of leveraging push notifications as an extension of their app experience. In this example, they’re driving engagement to their original content as well as allowing the user to pick up where they left off from another screen to drive cross-channel engagement.

Why we think this push notification is good:

Not only are they driving engagement to shows that you might be interested in with their personalization algorithms, they’re also letting you pick up where you left off of the last show or movie you were watching so you don’t skip a beat to achieve true cross-channel personalization.