How Spotify can experiment on their navigation
Being able to help guide the user on their first app experience is important, especially if you’re running a paid acquisition campaign, every choice and detail maters when it comes to their app’s design.
Typical navigation menu option that are common are:
- classic hamburger menu
- sliding menu
- tab menu
- swipe menu.
Experimenting with any of these these options can help you figure out which technique works best to help users find and explore their enormous catalogue of music and podcasts. In this isntance, Spotify uses a tab menu, which helps the user easily see the core functions of the app.
Why we think this A/B test is good:
Menus are an important part of the mobile experience. They help users navigate apps and make it easy to discover new content and features. As a general rule, organizing your app’s content into a hierarchy is a good practice. This means starting with a primary view and then having deeper levels of content that the user can access.