AliExpress sends you push notifications personalized to your search history

In this example, AliExpress sent a push notification based on you their users previous search history to make it more personalized and drive engagement in case you didn’t find what you were looking for.

Why we think this is a good push notification:

Anything that is based on a user’s behaviors and interactions with the app is great for driving engagement and retention vs a blanket push notification strategy. In this case, it was based on a user’s search for a Ninebot scooter. If the user didn’t follow through or couldn’t find something relevant, this push should be welcome as it’s helpful to the user.