Instacart sends push notifications just before a long weekend to drive last minute orders

In this example, Instacart cleverly sent a push notification just before a long weekend to drive last minute orders for BBQ supplies.

Why we think this is a good push notification:

Taking seasonality into consideration, there will be times when people forget something and need items last minute. Instacart swooped in with a potential solution to just get it delivered to you last minute in case with a friendly reminder that there’s still time to order. Thanks Instacart! 🙌🏾