A/B Test Idea: Experiment with GIFs

While not originally created for its current reputation of being the foundation of viral memes that we see across the internet today. GIFs hold a place in terms of conveying an emotion tied to something that’s has a hold on the current pop culture landscape, grabs attention, and if it resonates with the end user, can spur a desire action from your audience.

Why we think this is a Good A/B Test:

They’re fun, add whimsy to your brand identity and easy to execute. Testing out where to place your GIFs, be it through channels like email, on a landing page or blog posts are a good place to start.