A/B Test Idea: Remove decimals from your pricing

Removing decimals from your pricing is a tactic that allowing for less cognitive overhead for your customers. Making your pricing as simple as possible will help your buyers towards their purchase decision.

A price tag without a decimal point is more recognizable and will make your customers feel subconsciously more comfortable and in control of their buying situation.

Subconsciously, your customers will subconsciously allow your customers feel more comfortable and in control as they purchase your product or services.

Why we think this is a Good A/B Test:

Round down your prices is an experiment that’s easy to execute and help boost your conversions in the long run. Try it out and let us know what your results are!