A/B Test Idea: Banner / Sticky Bar

Banners or “Sticky Bars” that follow a user until it’s dismissed a great way to drive attention towards a Call-To-Action that you want your user to take. They’re great in that they “follow” the visitor until it’s dismissed or taken action on.

Why we think this is a Good A/B test:

Whether for drawing attention to promotions, newsletter or webinar, you should consider this tactic to drive eyeballs towards something that should merit widespread attention on your homepage.

Take a look at how we do it for our Really Push Notifications collection!