A/B Test Idea: Add reviews to your product detail pages

Customer testimonials are a powerful way to build credibility, attract new customers and keep existing customers happy. In fact, 95 percent of consumers read online reviews before making a purchase decision.

Before running your experiment, gather your customer reviews, or solicit them via a form, chatbot, email or phone.

Here’s an example of how Casper.com highlights its customer reviews prominently above the fold on its homepage:

Why we think this is a Good A/B Test:

Because reviews are an important part of the discovery process, reading reviews from your customers can help influence a person who’s unfamiliar with your brand to purchase your products. They’re simple to include, and add unique content to your product detail pages, resulting in better SEO for your product. It’s a win-win if you’ve determined it helps boost your revenues.