Advanced AB Testing Tool for Banking & Insurance.
Personalize customer experiences across every channel. Drive loyalty, engagement, and customer LTV for your banking & insurance products without sacrificing customer privacy.
Deliver personalized banking & insurance app experiences without sacrificing performance or privacy.
Taplytics AB Testing for Banking & Insurance provides the only privacy-centric cross-channel, no-code optimization solution that unlocks personalization, feature management, experimentation, messaging and analytics, all under one roof. Surface insights into what truly drives revenue and engages customers across your entire funnel.
Optimize Conversions for Cross Selling & Nurture Customer LTV
Designed for full funnel optimization
Full Funnel Banking & Insurance App Optimization
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Protect Return on Ad Spend
Optimize landing pages without writing a single line of code. Create high converting pages and identify any drop-offs. Ensure you're spending your ad budget effectively.
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Keep your landing pages up to date
Easily show, hide, or re-arrange elements to keep your landing pages up to date without requiring development resources and increase your speed to market.
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No-code tools for your site and mobile app
Taplytics is the only solution that provides no-code optimization tools for both your site and native app. Skip the app store process, avoid dev backlogs, and move faster.
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Go from "we think" to "we know"
Evaluate the impact of new features and upsell or cross-sell campaigns . Iterate, learn, and grow.
More Than Just Web Split Testing
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Genius AI Copy Recommendations
The creation of no-code, web experiments just got a whole lot easier with your very own personal, AI copywriter.
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Connect user engagement to bottom funnel conversion
Attribute top funnel acquisition with down-stream customer behaviour and objectively understand the areas of the conversion funnel to improve.
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Build full personalized customer lifecycle journeys
Identify high LTV customer cohorts to deliver personalized experiences unique to the stage of your customer's lifecycle, nurture, and upsell through tailored customer journeys.
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Minimize Feature Release Risk
Target, test, and time new feature releases and quickly roll them back if things don’t go as planned—without relying on development resources.
Built With Data Security & Privacy In Mind
Protect customer privacy to stay in compliance with international privacy regulations with our private cloud or on-premise deployment methods to allow you to leverage first-party data for personalization. Stop using CSVs and achieve granular real-time personalization.
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Securely Connect To Your Existing Data
Data security doesn’t have to slow you down. Securely connect to your existing data infrastructure and create personalized experiences for customers that are tailored to their stage in the customer lifetime cycle.
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Private-Cloud & On-Premise Capabilities
We support private-cloud installations, perfect for security-conscious companies. Prefer not to use the cloud? We also offer on-premises installation, giving you the ability to run Taplytics on your own secure servers to comply with your information security policies.
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Own Your Own Encryption Keys
Maintain full control over your user data at all times. Whether you choose a private-cloud or on-premise installation, Taplytics gives you the ability to own your encryption keys, ensuring only your company has access to sensitive data.
We help our customers help their customers.
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Fintech Apps Masterclass
It’s crucial that FinTech companies work to provide a seamless digital experience for their customers. We dive into the UX for Wealthsimple, You Need a Budget and Coinbase while providing recommendations on how they can improve
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Optimizing Charles Schwab Web Experience Through A/B Testing
Competition for financial service sites is on the rise. We looked into the Charles Schwab website to review their user experience and provide recommendations on how they can leverage experimentation to improve their site.
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How Union Bank Can Improve Their User Experience Through A/B Testing
Union Bank's website has several areas ripe for experimentation from the imagery on their page, the CTAs, and their onboarding flow which could easily be improved upon with experimentation.
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Optimizing Quicken Loans/Rocket Mortgage’s Web Experience Through A/B Testing
Quicken Loans/Rocket Mortgage is the largest mortgage lender in North America with the goal of making the complicated mortgage process as easy as possible for their customers through leveraging technology.
We’ll be looking into their web experience to determine how they can improve their e-commerce site while providing experiment recommendations.
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How A/B Testing Can Increase Engagement on Splash Financial’s Website
Splash Financial is a leading digital lending platform to help students find the best loaning options. We look into their web experience to pinpoint areas they could improve to create a better user experience.
We dive into their web experience to pinpoint areas they could improve to create a better user experience.
Popular Software Integrations
Seamlessly connect Taplytics experiment data to your favorite analytics sources to better track how your experiments are impacting your product usage and key metrics.
