Wayfair sends push notifications during holidays with deep discounts

Wayfair is a prominent online retailer specializing in modern furniture and home decor. In this example, Wayfair has timed their push notification for their Victoria Day holiday clearance event.

Why we think this push notification is good:

Holidays are always associated with some sort of promotion or sale. Having that expectation alongside a clear call to action and image to give more context to their motion with their steep discount will compel their users to check out their clearance sale.