Ticketmaster uses scarcity tactics to drive engagement via push notifications

Ticketmaster is one of the world’s largest live entertainment companies. In this example, the user is probably a huge JAY-Z fan and has shown interest in his shows before.

Why we think this push notification is good:

Ticketmaster has harnessed the user’s intent and previously attended shows to send them a push notification that tickets to his shows are for sale, but not for long. This is a perfect use case of leveraging the scarcity tactic to drive action and compel the user to eventually buy the ticket.