TED Talks app sends weekly recommended talks to its users

The TED Talks app hosts the famous talk held each year by the TED Conference with engaging, inspiring, and insightful talks held by every field imaginable. In this example, the TED app sent a push notification to the user letting them know about a recommended talk they should watch.

Why we think this push notification is good:

With a treasure trove of educational and inspiring content that helps us step back, look at the bigger picture and ask better questions of ourselves, sending a push once per week is a great way to build engagement and familiarity with their content.