Super C sends push notifications whenever there’s a drop in prices for previously clipped items

Super C is a prominent Canadian discount grocery chain that helps drive foot traffic through their mobile apps. In this example, Super C leverages a customer’s previously clipped coupon history to send a relevant push notification to their users.

Why we think this push notification is good:

Leveraging a customer’s data ethically and sending them relevant push notifications that are actually helpful to them is always good in our books. This push notification stands out to me because it harnesses user data to send relevant messaging that drives action in the app, and eventually in-store