Starbucks app uses push notifications to deliver personalized offers

In this example, Starbucks has sent a special offer to a user that’s been personalized to their name and favorite drink.

Why we think this push notification is good:

Starbucks has made it personal to the user by addressing their name, writing the push notification in a casual tone, calling him out to check out his offer with his favorite drink. What’s not to love about this push?