Starbucks app uses push notifications to deliver personalized offers
In this example, Starbucks has sent a special offer to a user that’s been personalized to their name and favorite drink.
Why we think this push notification is good:
Starbucks has made it personal to the user by addressing their name, writing the push notification in a casual tone, calling him out to check out his offer with his favorite drink. What’s not to love about this push?