Pokemon Go sends push notifications to let their gamers know when something is happening in their area

Pokemon Go is an international phenomenon as far as gaming goes that captures the imagination of of adults and children alike. In this example, Pokemon Go has sent a push notification letting the gamer know that there’s an important gaming event that’s about to expire.

Why we think this push notification is good:

Reacting quickly to an important event is critical when it comes to games, especially when something is about to expire. The sense of urgency they have baked into this push notification as it compels the gamer to act otherwise, they’ll lose out. Building out a push notification strategy that compels users to action on a regular basis is the name of the (Pokemon) game. Good stuff, Pokemon Go Growth Team!