PC Optimum helps builds a weekly habit of checking out offers via push notifications.

PC Optimum app is the mobile product for one of Canada’s largest loyalty / points programs. In this example, PC Optimum sends out a weekly push that links directly to their offers page in their mobile app.

Why we think this push notification is good:

One of the primary use cases is to learn how many points you’ve collected for every day purchases like groceries or personal care items from their stores, which you can then redeem for other items. With their weekly offers push notification, they’re driving visibility of what offers have the highest value of points that a customer can collect, thereby building the habit and loyalty of the customer with their points program.