McDonald’s app sends timed push notifications and bundles to drive revenue.

McDonald’s is one of the top contenders in the quick-service restaurant (QSR) industry, given their investment in mobile channels and delivery apps. In this example, McDonald’s sent a timed push notification to drive foot traffic to their restaurants.

Why we think this push notification is good:

Having a push notification strategy around time of day or seasonality should be front and center, especially for an industry like QSR. Here, McDonald’s has presented an offer with two things that go together quite well, a muffin and a coffee all for a reasonable price of $3. You probably can’t get a decent latte for $3 at Starbucks, so why not head over to McDonald’s to get your fill to get your day started?